The broadcast of the most watched Swedish TV show "Masternas mastare", which was filmed in Boka Kotorska, began
At the beginning of March, the TV reality show "Masternas mastare" started broadcasting on Swedish national television, which is also one of the most popular TV programs in Sweden, with around two million viewers per episode.
The entire TV season of 10 episodes that is now being broadcast was filmed in Montenegro, on the territory of Boka Kotorska, i.e. Kotor, Tivat and Herceg Novi. The TV Show was filmed in several locations on the territory of Kotor: in the Old Town and city walls, Goražda fortress, Dobrota (St. Stasije), Ledenice above Risno, Gospi od Škrpjela in Perast and Crkvice.
The broadcast of the TV show "Mästarnas mästare" started on March 5, 2023, on the first program of the national television SVT. The first episode was broadcast on Sunday at 8 pm, and according to information taken from SVT, the first episode recorded about 1,300,000 viewers or 54% of the people who were watching TV in Sweden at that moment. In addition to the live broadcast on Sundays at 8 p.m., the aforementioned series is available on the online streaming service SVT Play.
The broadcast of a TV show that records a particularly high viewership is of exceptional promotional importance for Montenegro, Boka and Kotor when it comes to the Scandinavian market.
The very concept of the TV show is competitive, and the participants of the show are the most famous Swedish athletes who compete with each other on various sports grounds built in attractive locations. The host of this popular TV show is Michael Leijnegard, a well-known journalist and host of Swedish national television. In addition to the competition itself, the presenter presents interesting facts and data from the country where the competition takes place.
Source/Photo: Boka News
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